I was offered to switch my flight to the next day in exchange for a first class ticket, a free round trip ticket to anywhere, a night at a hotel, and a vegetable omelette.
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In first class, they put a large napkin on my tray table before the meal, handed me a napkin for my lap, and then a hot towel for my face. SO MANY NAPKINS!
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In first class, they get PREMIUM ORANGE JUICE.

what makes an orange juice “premium” ?
are the fruits hand-squeezed “with love and dedication” by a swedish top model barely dress with her lips slightly parted (like in the commercial you know)